The challenge
Creating a distinctive identity that could work consistently across cups, coffee bags, menus, packaging and social media content.
A complete brand identity concept for Marsa Coffee, a specialty coffee shop combining a calm coastal atmosphere with a modern and memorable customer experience.
Creating a distinctive identity that could work consistently across cups, coffee bags, menus, packaging and social media content.
We developed a simple logo inspired by ocean waves and coffee beans, supported by a palette combining coastal blue, sand and warm coffee brown. The identity was then applied across packaging, menus and digital content templates.
A cohesive visual identity that gives Marsa Coffee a recognisable personality across its physical and digital customer touchpoints.