The challenge
Reaching skincare customers and converting product interest into completed purchases while maintaining a sustainable cost per purchase.
Aureva Skin Meta E-commerce Sales Campaign
A complete paid sales campaign concept developed for Aureva Skin, a premium skincare brand targeting the Egyptian market. The project included audience research, campaign structure, prospecting and retargeting strategies, advertising copy, creative production and performance optimization. The campaign was structured around three stages: reaching new potential customers, retargeting website visitors and engaged audiences, and optimizing Advantage+ campaigns to generate more purchases at a profitable acquisition cost.
The solution
The advertising budget was distributed across prospecting, 14-day retargeting and Advantage+ sales campaigns. Audiences and creatives were tested continuously, with the budget reallocated according to performance.
The result
EGP 60,000 ad spend, 486 purchases, 642,300 people reached, 1,185,600 impressions, EGP 123.46 cost per purchase and 4.78 ROAS.
